Snapshots Executive Summary
Category Definitions
Market Size by Value (2002-2006)
Market Segmentation by Value
Market Ranking by Value
Company Websites (Main Players)
Market Forecast by Value (2007-2011)
Socio-Economic Data for UK
Snapshots Sources for Further Research

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor’s share of the total Market Volume
Market Share by Value - each competitor’s share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:
Supermarket
Hypermarket
Discount Store
Corner shop
Internet
Etc